First Watch Launches Complimentary WiFi Internet Access

Bradenton, FL, February 20, 2007 - First Watch Restaurants, Inc. the nation's fastest-growing daytime dining restaurant, announced today that is has launched complimentary wireless fidelity (WiFi) Internet access at all company restaurants.

"Many customers rely on mobile technology on a daily basis, and free wireless Internet access is certainly an advantage for these people," said Chris Tomasso, Chief Marketing Officer, First Watch Restaurants, Inc. "By offering complimentary WiFi, we are enhancing the overall guest experience and encouraging more frequent visits to First Watch."

A recent survey commissioned by the Specialty Coffee Association found that 11 percent of customers cited wireless Internet access as a factor in choosing one cafe over another. "One reason could be the growing trend in business breakfasts or "Power Breakfasts" as they have come to be known," Tomasso said. "First Watch already appeals widely to the business community and is the frequent recipient of "Best Power Breakfast" accolades and recognition," added Tomasso. "Complimentary WiFi Internet access will only enhance the relationship with this audience." First Watch has plans to add more than 15 new restaurants in 2007 - all of which will open with WiFi readily available.

To implement the program, First Watch partnered with Wandering WiFi, an Atlanta, GA-based HotSpot and corporate wireless infrastructure solution provider. The goal was to provide a user-friendly system, whereby customers may access the Internet without complicated, lengthy login processes and credit card requirements.

About First Watch Restaurants
First Watch Restaurants specializes in daytime dining with unique breakfast, brunch and lunch creations freshly prepared to order. Based in Bradenton, FL, the company currently operates 68 restaurants in Florida, Ohio, Kentucky, Missouri, Kansas, Arizona, Maryland, Oklahoma, West Virginia, and DC and employs more than 1,600 people. Its projected annual total system sales of $72 million for 2007 make it one of the largest daytime-only restaurant companies in the country. For menus and additional information, visit http://www.firstwatch.com.

About Wandering WiFi
Wandering WiFi is one of the leading wireless HotSpot and corporate wireless infrastructure solution providers in the United States. The company deploys customized wireless solutions for over 500 customers across the country, with locations including airports, cafes, hotels, condos and resorts, retail outlets and corporate offices. Wandering WiFi's strategy is to provide turnkey solutions encompassing hardware, industry-leading software, technical support and unique customer experiences. Headquartered in Atlanta, Ga., Wandering WiFi was founded “by wanderers for wanderers.” For more information, visit www.wanderingwifi.com.